International Management

H. Deresky, Arvind Phatak
International Management
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Opis

Fundamentals of International Management:offers a modern perspective of international management rooted in a recognized framework. The framework follows the generally accepted course structure beginning with the macro-environment, then moves to the firm level, and concludes with the individual manager in the international setting. This traditional framework is embellished with modern chapters on collaborative strategies, managing technology and knowledge, and ethics and corporate social responsibilty. Each chapter has several mini-case examples and full-length, comprehensive cases conclude each part. Each chapter contains objectives and discussion questions to enhance student learning |A reference section is included listing links, articles and books to further expand on topics in the text |Full-length cases (e.g. Harvard, Ivey, etc.) conclude each of the five sections. Each case has been widely used in classrooms throughout the world, has been proven to capture the broad concepts covered in the sections.|Well-known and highly regarded authors with complementary interests and experience in the field of international and global management have come together to make this complex subject relevant and practical. |Mini-cases at the end of each chapter encourage classroom discussion and bring to life the concepts covered. |Chapter 11 is unique on managing technology and knowledge, an important, cutting-edge topic. The concept of technology and the relevance of appropriate technology transfer are discussed thoroughly. |Chapter 17 takes a contemporary look at the increasingly important field of ethics and social responsibility that global corporations face today. |Practical Insight boxes contain interesting articles from the New York Times and Wall Street Journal. These articles incorporate real life scenarios of the concepts covered in the chapters.
Data wydania: 2004
ISBN: 978-0-07-111239-0, 9780071112390
Język: angielski
Wydawnictwo: McGraw-Hill
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