Everybody knows that the logo is a key branding element. A good one canglamorize just about anything, so it comes as no surprise that logo designis a crucial step in the development of a product or service. Each volumein the Logo Design series brings together diverse logos from around theworld, organized into chapters by theme, such as creative industry, events,fashion, media, music, retailers, and service. A full index lists eachlogo's company, designer, and designer's website. Also included is a casestudy section, concentrating on logo application and development. Anyone who's interested in design will appreciate this diverse compendiumof visual ideas, and creative professionals will covet TASCHEN's LogoDesign books. As scientist Linus Pauling once said, "In order to come upwith one good idea, you must have lots of ideas." Volume 3 features include: an interview with H5, the makers of 2010 Oscarwinner Logorama, Neville Brody's Research Studios on the redesign of Musicfor Youth, Sasha Vidakovic on the new identity for Victoria Beckham,leading Canadian design studio Concrete on the launch of SUPER cosmetics,British studioKentLyons on Jarman film award, HB Design from Argentina onthe country's 200th anniversary logo, and Helmut Langer on universalidentities.