Logos & No Goes

Intellectual property is one of the most valuable assets to all brand owners, distinguishing them from their competitors in local, national and global markets. A written IP policy deals with such issues as what rights the company owns, who looks after them, what the company's licensing policy is, and how the company deals with infringers. Logos and No-Gos is a complete travel companion for negotiating the lethal minefield of intellectual property in business.