Marketing Best Deal in Town: Your Library

Summary Aimed at professionals, practitioners and students of Library and Information Services, this book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. This book is illustrated throughout with successful strategies libraries are currently using to market their services. Skill-building exercises are included for students and practitioners and cases studies are incorporated for analyzing current library marketing issues. Key Features Special topics in library marketing including branding, marketing to women, creating 'buzz', marketing yourself Emphasis on creativity and innovation Practical advice from practicioners on what works and what does not Discusses how to get around the three main library marketing challenges of money, time, and perception.