Must-Win Battles

Must-Win Battles shows in a step-by-step way, how to identify the key goals that need achieving and how to win emotional and intellectual buy-in from the employees who make it all happen. By focusing on the right key short-term efforts you attain the twin benefits of delivering in the here-and-now, and making progress toward larger strategic goals.Businesses around the world are struggling for growth and profitability in today's fast-changing world. Those that achieve standout success are characterized by clear vision, focused execution, and commitment by people to doing what counts. But for the 99% of businesses that lack many of these attributes, how do they go about getting them? Should they turn to another management fad? Probably not. Senior managers are now sceptical in the face of "initiative overload". Instead they are looking for inspiration among real-world companies and real leaders. Based on a successful executive programme at IMD, one of the world's foremost executive education institutions and has been tested at some of the world's best-known companies, with intimate and compelling case studies running throughout, Must Win-Battles offers the inspiration and advice that many are looking for. "Enlightening and thought provoking in an era of cluttered agendas. Must Win Battles sets a clear path for leaders to focus their team's head, heart, and hands. Michael D. White, Chairman and Chief Executive Officer, PepsiCo InternationalNew York CEO Cardiome Pharma Corp.