In writing this textbook, Mankiw tried to put himself in the position of someone coming to microeconomics for the first time. His plan worked. Receiving such applause as "the most talked about economics text of our time" and "a long overdue accessible introduction to modern economics" it is no wonder that Mankiw's prize project has quickly become one of the most successful books ever to publish in the college marketplace. The author's conversational writing style is superb for presenting the politics and science of microeconomic theories to tomorrow's decision-makers. Because Mankiw wrote it for students, the book stands out among all other principles of microeconomics texts by intriguing students to apply an economic way of thinking in their daily lives.