Most real estate service providers are stuck at Level-One Selling—they do little more than pitch their capabilities to prospective clients; In Level-Two Selling, real estate providers are able to position their capabilities as superior to their competitors; but Third-Level partners win by finding and then aligning to unique client characteristics, preferences, and circumstances. While First- and Second-Level providers talk about themselves and their competitors, Third-Level partners know more about their clients. They understand each client personally and professionally. They understand clients' properties, projects, and preferences. In short, they understand that the sales process isn't about them, but about the client.