Strategic Sports Event Management 2e

G. Masterman
Książka Strategic Sports Event Management 2e
Książka Strategic Sports Event Management 2e
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Opis

The hosting of sports events - whether large international events, or smaller niche interest events - has huge and long-lasting impacts on the local environment, economy and industry. Strategic Sports Event Management: Olympic edition provides students and event managers with an insight into the strategic management of sports events of all scales and nature. The framework offers a planning process that can be used to understand the importance of a strategic approach, and shows how to implement strategies that can achieve successful sports events over the short and long-term. The text uses new international case studies throughout to offer real-world insight in both larger and smaller events. Plus, in this new Olympic edition, we see the introduction of a Beijing Olympiad case study in each chapter. Through this topical and timely addition to the text, we can understand the lessons to be learned by events mangers of events of all sizes. Written by an experienced author and using first-hand research the text looks at:The organisations involved such as the IOC, FIFA and IAAF, and their interactions with charities, the media and promoters.The short-term and long-term benefits of the planning processEvaluating the event, its impacts and legaciesOperational strategies including finance, ticketing, transport, venues, IT, communications, equipment and personnelThe bidding process and what is required for a successful bid
Data wydania: 2009
ISBN: 978-1-85617-523-4, 9781856175234
Wydawnictwo: Butterworth Heinemann

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