Walk Like a Giant Sell Like a Madman

Walk Like a Giant, Sell Like a Madman is a recapitulation of the techniques that made real-estate sales veteran Ralph R. Roberts a giant in the world of sales. It offers basics for beginners, a review for pros who hope to advance, and a primer for entrepreneurs who must sell their products or services as well as themselves. By relating personal experiences and those of other super-sellers, Walk Like a Giant shows how specific practices--such as maintaining client databases, investing in cutting-edge technology, and engaging in self-promotion--can make the difference between failure and success.