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Customer Intelligence From Data to Dialogue
S. Kelly
Developed from the authors' experience working with firms seeking to build better business intelligence, Customer Intelligence is concerned with who will own and control information about customers an...
/o-493327/n/doing-data-analysis-with-spss-4e)
Doing Data Analysis with SPSS 4e
R. Carver
Now updated for SPSS 14.0, International Edition this book is an excellent supplement to any introductory statistics course. It provides a practical and useful introduction to SPSS 14.0 and enables st...
