Alain Ferrand is Head of the Department of Sports Management at the University of Lyon, and an Associate Professor at the University of Turin and the Scuola Dello Sport, Rome.
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Routledge Handbook of Sports Sponsorship: Successful Strategies
A. Ferrand, Luiggino Torrigianni, Andreu Camps i Povill
Sports sponsorship has exploded in value over the last decades, and is now a multi-million pound industry. As such is has become a core topic on sports management, sports marketing and general busines...
