Marian Burk Wood

This practical, hands-on supplement enables readers to develop a realistic, customized marketing plan. The Marketing Plan Pro software packaged with the book is a powerful tool that offers readers the...

For any course in which developing a marketing plan is required, such as Principles of Marketing, Marketing Management, or Marketing Strategy. Use standalone or as a supplement to a core text.The mark...

W książce autorka przedstawia zwięzły opis kolejnych etapów sformalizowanego procesu tworzenia planu marketingowego - od badań i analizy bieżącej sytuacji po opracowanie strategii oraz planowanie ocen...

"How do you get your students actively engaged in applying concepts while writing a marketing plan? What types of tools would you like to help guide them along in the creation process? How do you inte...