Brandchild

Brandchild is a unique exploration of how 8-14 year-olds relate to consumer brands. It compares their behaviours and preferences and looks at the trends that influence them. The information in the book is based on a global study undertaken by Millward Brown (the leading global research group) across Australia, Brazil, Canada, France, Germany, India, Japan, Scandinavia, Spain, UK and USA. Drawing on this qualitative and quantitative data, expert commentary, exclusive interviews and case studies, Brandchild reveals a new way of marketing to an increasingly powerful and demanding consumer group.