"Ethics in Public Relations: Responsible Advocacy" explores the ethical dimensions of public relations' advocacy role. Leading public relations scholars offer keen insights into timely issues. "Ethics in Public Relations" addresses a broad range of theoretic and practical concerns, illustrating the scope and complexity of responsible advocacy in 21st Century public relations. The work, which focuses on the affirmative aspects of ethical practices, provides practical examples and cases that illustrate universal principles of responsible advocacy. "Ethics in Public" also reveals consequences of unethical conduct by public relations professionals, including the potential for heightened legal regulation.