Key Concepts in E-Commerce

Name: Key Concepts in E-Commerce
ISBN: 9780230516717

Alan Charlesworth

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Opis

E-Commerce is making an ever-bigger impact on the way businesses operate. Key Concepts in e-Commerce offers readers an introduction to the many words, terms and phrases that abound in this fast developing and increasingly popular discipline.

Data wydania: 2007-03-22

ISBN: 978-0-230-51671-7, 9780230516717

Język: angielski

Wydawnictwo: Red Globe Press

Kategorie: Internet, Marketing. Badania marketingowe

Stron: 328

Autor

Alan Charlesworth Alan Charlesworth is a senior lecturer in marketing and digital marketing at a UK university and has been involved in marketing on the Internet in either practical, training, research, consultancy, or academic roles since 1996. He has published a nu...