Alan Charlesworth is a senior lecturer in marketing and digital marketing at a UK university and has been involved in marketing on the Internet in either practical, training, research, consultancy, or academic roles since 1996. He has published a number of books on or around the subject of what we now call digital marketing—this one will be his ninth.
/6268547cba505609200f20dbb49399a3/n/alan-charlesworth)
Zostań fanem autora:
Książki
/232342d390562caa4c0fe5e10c0dea52/n/internet-marketing-a-practical-approach)
Internet Marketing. A Practical Approach
Alan Charlesworth
Internet Marketing: A Practical Approach is a step-by-step guide to marketing using the internet. Concentrating on the operational and functional aspects of this dynamic area, the book is packed with...
/6edac29b23bcaf05866fc8eaa507471e/n/key-concepts-in-e-commerce)
Key Concepts in E-Commerce
Alan Charlesworth
E-Commerce is making an ever-bigger impact on the way businesses operate. Key Concepts in e-Commerce offers readers an introduction to the many words, terms and phrases that abound in this fast devel...
