Alan Charlesworth

Alan Charlesworth

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Alan Charlesworth is a senior lecturer in marketing and digital marketing at a UK university and has been involved in marketing on the Internet in either practical, training, research, consultancy, or academic roles since 1996. He has published a number of books on or around the subject of what we now call digital marketing—this one will be his ninth.

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Key Concepts in E-Commerce
Key Concepts in E-Commerce
Alan Charlesworth
E-Commerce is making an ever-bigger impact on the way businesses operate. Key Concepts in e-Commerce offers readers an introduction to the many words, terms and phrases that abound in this fast devel...
Internet Marketing. A Practical Approach
Internet Marketing. A Practical Approach
Alan Charlesworth
Internet Marketing: A Practical Approach is a step-by-step guide to marketing using the internet. Concentrating on the operational and functional aspects of this dynamic area, the book is packed with...

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