MAIL IT

Packaging is an important factor in any retail environment and a keyelement in most marketing strategies. Consumers react immediately topackage shapes, and are influenced by them when making buying decisions.Different product categories are often easy to recognise by theircharacteristic form, for example chocolate boxes or milk cartons. On theother hand, a manufacturer of an exclusive product, such as jewellery orperfume, may deliberately choose an unusual, eye-catching form. Mail It!contains a large selection of structural designs for envelopes and packagesto be sent by mail or parcel delivery services. All the patterns are storedin eps vector format on the enclosed CD-ROM. They may be used freely tocreate new designs, and can be scaled and modified as needed.