Marketing Communications

Name: Marketing Communications
ISBN: 9781405873086

Chris Fill

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Opis

Relied upon by undergraduates and CIM students, this is an essential text just got even better in the new enhanced media edition. This includes a new chapter on e-communications, interviews with Chris Fill to introduce each part of the book, further video interviews with real marketing managers who show how the theory works in the real world.

ISBN: 978-1-4058-7308-6, 9781405873086

Język: angielski

Wydawnictwo: Prentice Hall

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Autor

Chris Fill Prior to his academic career Chris completed his masters degree at the University of Warwick and then enjoyed a successful marketing and commercial career with a variety of international organisations. He writes frequently and has published research...