Strategies in Pharmacoeconomics & Outcomes Research

Strategies in Pharmacoeconomics and Outcomes Research presents a comprehensive introduction to the economic aspects of the health sector, focusing on strategies for the development and marketing of healthcare products. The book narrows health economics into the sub-discipline of pharmacoeconomics, bridging the gap between different interest groups in the pharmaceutical industry - research and development at one end, sales and marketing at the other. Using basic terminology and practical examples with descriptive tables and figures, it analyses the implications of projecting costs of pharmaceutical products as a method of determining the viability of their development.