Praise Quotes for Viral Data in SOA: An Enterprise Pandemic "Data quality is a critical success factor for enterprise data management. Assuring a high level of data quality in a service-oriented architecture proves to be difficult for most organizations. Neal Fishman's book explores the origin of data quality challenges and sheds light on how to tackle complex situations. I found this book packed with practical experience. While reading the book, I learned several effective architectural patterns and implementation tactics. I highly recommend this book for IT architects." Xuegang "Harry" Huang, Solution Architect--Business Intelligence Competency Center, Danske Bank Group, Denmark "Viral Data in SOA provides insight into topics that can get easily overlooked in fast-paced businesses. The book should help provide practitioners with the necessary knowledge to minimize or avoid embarrassing mistakes due to data errors.