Alain Ferrand is Head of the Department of Sports Management at the University of Lyon, and an Associate Professor at the University of Turin and the Scuola Dello Sport, Rome.
A. Ferrand, Luiggino Torrigianni, Andreu Camps i Povill
Sports sponsorship has exploded in value over the last decades, and is now a multi-million pound industry. As such is has become a core topic on sports management, sports marketing and general busines...