David Shaw

The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry. Covering design, marketing, sourcing...

The unique nature of the fashion industry can make it a challenge to apply generic marketing theory and models to fashion. Considering key areas including research, positioning, pricing, channels of d...

Necessary Conjunctions is an original study of how regular medieval people created their public social identities. Focusing especially on the world of English townspeople in the later Middle Ages, the...