RECYCLING AND REDESIGNING LOGOS

The mos important question when redesigning a logo is, "Where do we start?"The follow—up question should be, "What can be retained from theoriginal logo?" Determining what to keep and what to toss is critical in aredesign—it can mean the difference between alienating the existingaudience and attracting a new one.Recycling & Redesigning Logos exploresthe paradoxes involved in determining when and how much change is necessaryin order to arrive at a more captivating and enduring visual logopersonality for your clients.