THE GOLDEN AGE OF ADVERTISING - THE 60S

With the consumerist euphoria of the fifties still going strong and therace to the moon at its height, the mood of advertising in the sixties wascheerful, optimistic, and at times, revolutionary. The decade`s ads toutedperceived progress (such as Tang-"just add water") while striving toreinforce good old American values. Stars like Raquel Welch, Sean Connery,Woody Allen, and Sammy Davis Jr. endorsed everything from sunglasses tobourbon to handmade suits in an attempt by Madison Avenue to urgeAmericans to open their wallets and participate in one giant consumerbinge. Social change at the end of the era brought psychedelic swirls andliberated women and minorities to a newly conscious public. From forgottencars such as the Studebaker Avanti, to cigarettes ("Marlboro... a man`sworld of flavor") to food, clothing, consumer products, furniture, travel,and much more, this colorful collection of print ads explores the wide,wonderful world of 60s Americana.