KITCHEN KITSCH - Eat & Drink in America

What began as a simple idea—giving away free brouchures withillustrations and recipes to advertise food and food brands—becameso popular by the mid-20th century that recipe brochures, replete withcolorful images of ornate dishes, were fixtures in every housewife'skitchen across America. Originally containing only illustrations, thebooklets featured color photography by the 1950s but became obsolete notlong afterward, due to the rise in popularity of fast food and televisionadvertising. This book brings together the best—and mostunbelievably kitschy—images from a broad selection of suchbrochures.