Unleashing Innovation

In publications such as BusinessWeek and Fast Company, the media have celebrated Whirlpool's transformation into a leading-edge innovator and Nancy Tennant Snyder's role as chief innovation officer. Ten years after this remarkable transformation, Unleashing Innovation tells the inside story of one of the most successful innovation turnarounds in American history. Nancy Tennant Snyder and coauthor Deborah L. Duarte reveal how Whirlpool undertook one of the largest change efforts in corporate history and show how innovation was embedded throughout the company, which ultimately lead to bottom-line results.
Table of Contents
Foreword by Jeff Fettig.
Preface.
Introduction.
PART ONE: THE ANATOMY OF INNOVATION.
1. Embedded Innovation in Action.
2. Structuring and Sustaining Innovation: The Rational Framework and Emotional Drivers.
PART TWO: RATIONAL DRIVERS.
3. The Strategic Architecture.
4. Management Systems.
5. The Innovation Pipeline.
6. Innovation Mentors.
7. Managing Execution and Results.
PART THREE: EMOTIONAL DRIVERS.
8. Learn.
9. Dream.
10. Create.
11. Heroes.
12. Spirit.
Conclusion: The Innovation Journey.
Epilogue: Dragons Be Here.
References.
Acknowledgments.
The Authors.
Index.