The primary goal of this book is to offer students the most comprehensive, up-to-date and integrated overview of the theory, research and practices relevant to sales management. The latest edition con...
52 Weeks of Sales Success, 2nd edition is based on Roberts′ series of popular weekly sales seminars originally offered to his staff. Ralph now delivers the same energy and sales–generating wisdom and ...
"Exchange Behavior in Selling and Sales Management" presents a pragmatic and easy-to-implement framework for the successful operation of selling and sales management. Focused specifically on the value...
A manifesto for reinventing the sales function Selling Is Dead argues that selling teams and growth-motivated organizations must change to remain competitive. It presents a new selling framework based...
Seria In Company 3.0 ESP (English for Specific Purposes) to pięć nowych tytułów rozwijających język specjalistyczny dla fachowców w takich dziedzinach, jak: sprzedaż, zarządzanie łańcuchem dostaw, fin...
This book is well-written. It is easy to read and keeps your interest in general, although it is sometimes a little repetitious and slow. I guess the author repeats the point to make sure you get it. ...
This is an inside view of real engineers working in a modern engineering environment. The book describes what aerospace engineers like to write and talk about, describing authentic communication tasks...
Take a look inside Symbian OS with an under-the-hood view of Symbian's revolutionary new real-time smartphone kernel Describes the functioning of the new real-time kernel, which will become ubiquitiou...
Knowledge, communication and creativity are obsessions of contemporary modern societies. The rhetoric of information, imagination, improvisation and play has invaded our daily lives and work spaces. H...