Intellectual property is one of the most valuable assets to all brand owners, distinguishing them from their competitors in local, national and global markets. A written IP policy deals with such issu...
The mos important question when redesigning a logo is, "Where do we start?"The follow—up question should be, "What can be retained from theoriginal logo?" Determining what to keep and what to toss is ...
Logos are among designers' most highly sought-after projects, but they are often one of the most difficult projects for a designer to nail. This book takes a look at those challenges - the logos that ...
The nuts and bolts of effective logo design. The design bar is at an all time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to ...