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Marketing towarów i usług dowolnego rodzaju jest prostym zadaniem co do samej koncepcji, jednak wprowadzenie owej koncepcji w życie i osiągniecie przy tym wyznaczonych celów jest niezwykle trudne. O p...

Pierwsze numery LnS to almanach prezentujący rozmaite tendencje współczesnej literatury światowej.

This is a marvellous, thought-provoking book on how to cultivate and implement a customer-focused strategy within a company.it is a book that should be on the shelf of every person seriously concerned...

A revolution is taking place in the way companies organize and manage the 'front-end' of their organization, where it meets its customers. Traditional concepts of sales management, account management,...

Handbook of Obstetric Medicine, Third Edition is divided into two main sections. The major part of the text deals with the most common and serious medical conditions encountered in pregnancy, with a c...