Joeri Van den Bergh is the co-founder of InSites Consulting, a global 'new generation' research agency with offices in Belgium, the UK, France, Switzerland, and the Netherlands. He has extensive experience of all aspects of branding, marketing and advertising to kids, teens and young adults. His clients include global customers such as Lego, Nokia, Sony, MTV Networks, Danone, Unilever, and Coca Cola, for whom he has provided research and advice on how to target the youth market. An author and contributor to numerous journals, he also lectures throughout the world on marketing topics.
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Książki
/1944fd49-1066-4f94-83e5-0a617cc4c0fa/n/jak-kreowac-marki-ktore-pokocha-pokolenie-y)
Jak kreować marki, które pokocha pokolenie Y?
Joeri van den Bergh, Mattias Behrer
Seria:
samo sedno
Pokolenie Y tworzą ludzie urodzeni w latach 1980-1996, nazywani również pokoleniem Milenium, następną generacją czy pokoleniem klapek i iPodów. Niezależnie od tego, jak ich określisz, masz do czynieni...
/c686c9cd45bbb66379effeb8ca912362/n/marketing-communications-4e)
Marketing Communications 4e
Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh
Marketing Communications: A European Perspective provides an extensive overview of the key techniques and applications of marketing within a European context. The book covers all elements of the commu...
/6ead81e42d31845f8bdc77acc6b3e6ec/n/marketing-communications-european-perspective)
Marketing Communications. European Perspective
Patrick de Pelsmacker, Joeri van den Bergh, Maggie Geuens
Marketing Communications: A European Perspective, third edition, covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing,...
