Patrick De Pelsmacker is full professor of marketing at the marketing department of the Faculty of Business and Economics. He teaches research methods and marketing communications. His research focuses upon advertising effectiveness, new advertising media and formats, online consumer behaviour, cross-cultural marketing communications, and sustainable consumer behaviour.
/70e8ed085a05f24386cb96523ca99264/n/patrick-de-pelsmacker)
Zostań fanem autora:
Patrick de Pelsmacker
AutorKsiążki
/c686c9cd45bbb66379effeb8ca912362/n/marketing-communications-4e)
Marketing Communications 4e
Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh
Marketing Communications: A European Perspective provides an extensive overview of the key techniques and applications of marketing within a European context. The book covers all elements of the commu...
/6ead81e42d31845f8bdc77acc6b3e6ec/n/marketing-communications-european-perspective)
Marketing Communications. European Perspective
Patrick de Pelsmacker, Joeri van den Bergh, Maggie Geuens
Marketing Communications: A European Perspective, third edition, covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing,...
