In general, when we think about media, and especially mass media, we seldom associate them with economy. Meanwhile, the freedom of communication is closely related to the fi nancing sources. The Ameri...
Prezentowana książka jest publikacją, na którą otrzymano grant z międzynarodowych programów Socrates, Leonardo da Vinci, Młodzież. Książka napisana jest w języku angielskim. Podejmuje ona między innym...
Prezentowana książka jest publikacją, na którą otrzymano grant z międzynarodowych programów Socrates, Leonardo da Vinci, Młodzież. Książka napisana jest w języku angielskim. Podejmuje ona między innym...
An impressive work of media and communication scholarship, this meticulously researched book provides comprehensive and authoritative treatment to the development of European Union media policy, in al...
The book addresses the use of new media in communication in foreign markets. It describes the latest marketing strategies which were created due to the widespread access to the Internet, the develo...
This book marks a new authority on herbal medicine. Following theindispensable pioneering work of the Commission E in Germany, ESCOPhas taken the lead role across Europe over the past decade in review...
Before dying, Muhammad left his jeweled sword, al-Ma'thur, to A'isha, telling her to use it in the jihad to come. But what if the jihad is against her own people? After 20 years of distrust and anger,...
Examining existing major corporations such as Disney, AOL, Time Warner and News Corporation, and new networks emerging including Al Jazeera, Indian Films and Brazilian TV in China, Media on the Move p...
How have advertisers responded to feminism? What should we make of the popularity of 'lad mags'? Is news a gendered product? Are men's bodies - as much as women's - now objectified in the media? Do sh...
The relationship between sport and the media is the defining commercial connection for both industries at the beginning of the twenty-first century. The media has transformed sport from an amateur pur...
The new edition of this classic book is a major event. Offering full color illustrations throughout, it has been thoroughly revised to reflect recent developments in the field. Besides containing much...
A guide both for specialists in media and communication studies and all teachers who wish to use newspapers and TV in their teaching
Grounded in the basics: grammar, news writing style and traditional story structures, this title introduces students to what reporters do - engage the world around them, generate story ideas, gather i...
'Alternative Media' is the term used to describe non-mainstream media forms that are independently run and community focussed, such as zines, pirate radio, online discussion boards, community run and...
Propaganda has been a major tool of war from the earliest times and has never been more vital, and had no greater effect, than in the 20th century - a time of continuous global conflict and two world ...
Critical Readings: Sport, Culture and the Media contains a broad range of essays on the relationships between sport, culture and the media. Featuring a mixture of classic works and recent texts, the R...
The contemporary young reader learns from a very early age to read and interpret through a broad range of media. Literacies Across Media explores how a group of boys and girls, aged from 10 to 14, mak...
This introductory textbook for Media and Communication Studies students is designed to encourage observation and evaluation of the European media in the digital age, enabling students to grasp key con...
In spite of the growing literature on discourse analysis, some of which focuses on representations of self and other, the analysis of the relationship of discourse to violent/non-violent outcomes of c...
This volume examines agenda-setting theory as it applies to the news media's influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the...
Bringing together the perspectives of both researchers and practitioners on public opinion processes, these case studies look at public opinion data, communication theory and international examples to...
This book examines the fate of post-Soviet press freedom and media culture in the context of the growing impact of globalisation. To understand the complicated situation that has arisen with respect t...
This collection of essays explores current issues surrounding the media and conflict in the Twenty-first Century. Essays will look at the role of evolving media technologies, the globalization of tele...
Communication, Cultural and Media Studies: The Key Concepts is a book to help you come to terms with terms, compiled by a leading figure in the field. This third edition of this classic text forms an ...
The intrepid Edie Kiglatuk discovers one of her female students dead in a toxic lake in her third arctic mystery In the third novel in this highly praised mystery series that will appeal to fans of ...
This book contributes to the theoretical and policy debate on the existence of a European public sphere. It presents a critical discussion of the links between media, history and politics in Europe to...
The starting point for this comparative study on the role of English within the media worlds of European youth is recognition of the increasing importance of communication with peoples from other cult...
This book examines the relationship between medicine and the media in 1960s Britain, when the first wave of heart transplants were as much media as medical events and marked a decisive period in post-...