Integrating consumer interest in sports with traditional marketing theory, this book presents a strategic sport marketing model intended to meet diverse markets of participants, sponsors, and spectato...
Sports Tourism: participants, policy and providers is an essential text for anybody studying this unique topic. Sports Tourism: participants, policy and providers is an unparalleled text that explains...
Biomechanics of Sport and Exercise launches a new genre of text; its groundbreaking new undergraduate text.
This user-friendly new edition is updated, expanded and heavily illustrated, divided into 11 section headings that cover the legal, psychosocial, and practical aspects of sports activities in general ...
Television Sports Production, 4e written by the producers of the Olympics as a training guide for their staff worldwide, this manual shows how to smoothly produce and broadcast soccer, basketball, ski...
"Managing Sport Organizations, 2e" is a newly updated and comprehensive introduction to the themes and elements surrounding sport management. The book teaches management theory and principles in a coh...
The hosting of sports events - whether large international events, or smaller niche interest events - has huge and long-lasting impacts on the local environment, economy and industry. Strategic Sports...
The second edition of this ground-breaking text continues to guide students toward greater understanding of human resources management in the sport and recreation environment. The book provides update...
In this new edition, the authors emphasise practical theory and show how readers can incorporate the basic skills of sport and exercise psychology into practice in three key professional areas: PE tea...
This handbook, under the auspices of the Society for Chest Pain Centers and Providers, is the first roadmap to treatment of heart failure patients in an observation unit. It gives practitioners a full...
Featuring the latest APA-style guidelines, this concise guide helps students master the skills and conventions they need to write well in psychology. This brief guide takes students step-by-step throu...
A sports agent. In its simplest form, a sports agent is an individual or company who represents a sportsperson. They try to get them a better contract, a better endorsement, a better sponsorship, a be...
Written by professors at new York University, one of the world's top filmmaking schools, Producing and Directing the Short Film and Video is the definitive book on the subject for beginning filmmakers...
This comprehensive and authoritative dictionary provides an invaluable reference book for anyone interested in sports science and medicine. Entries include succinct definitions, and where appropriate,...
From his infamous libertine novels to his championing of atheism, the Marquis de Sade's writing remains as powerful and shocking today as when it was first published. This Very Short Introduction dise...
A public restroom even more horrific than most, with a stained toilet that can swallow a man whole, sending him to a sewage-filled hell. A riverbank lined with swaying mops given faces and philosophi...